Planning

Strategy and Site Appraisal

Early insight that shapes successful development

The best planning outcomes start with a clear strategy. Before committing time or investment, our planners help clients understand a site’s true potential – identifying opportunities, constraints, and the best route to consent.

At Marrons, we combine technical expertise with commercial acumen to provide realistic, evidence-based advice. Our early involvement helps de-risk decisions, strengthen proposals, and position sites for success through the planning process and beyond.

Feasibility and planning appraisals

We assess the planning potential of sites by reviewing national and local policy, physical constraints, and contextual factors. Each appraisal gives clients a clear understanding of what is achievable, and what is not, enabling robust decision-making from the outset.

Site appraisals • Feasibility assessments • Certificates of lawful development • Planning strategies • Pre-application submissions

Planning strategy and promotion

We work with clients to develop bespoke planning strategies that maximise development potential and manage planning risk. Our planners identify the most effective route to gain consent - from permitted development rights to full planning applications, appeals, or site promotion through the local plan.

Defensive planning strategies and objections • Development plan representations • Neighbourhood plan submissions • Site promotion • DCO support

Technical assessments and evidence

We coordinate and interpret supporting technical work to strengthen planning cases, drawing on trusted specialists in design, transport, flood risk, landscape, heritage, and more. Our understanding of how these disciplines interact within planning policy ensures proposals are robust, deliverable, and credible to decision-makers.

Environmental impact assessments • Landscape and visual impact assessments • Flood risk sequential tests • Retail and healthcare impact assessments

Strategic focus

Early, high-level input that aligns policy, opportunity, and delivery.

Commercial clarity

Practical advice that helps clients decide where to invest and how to maximise value.

Integrated approach

Collaboration with our urban design, heritage, architecture and economics teams ensures a joined-up strategy.

Credibility and insight

Our planners bring local authority experience and national perspective to every project.

Speak to our planning team to explore its potential and the best strategy for achieving consent.

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Developers

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Landowners

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Promoters

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Investors

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Housebuilders

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Local authorities

Strategy and Site Appraisal

Our expertise

Feasibility and planning appraisals

Planning strategy and promotion

Technical assessments and evidence

Why choose us

Strategic focus

Commercial clarity

Integrated approach

Credibility and insight

Considering a new site or project?

Who we work with

Developers

Landowners

Promoters

Investors

Housebuilders

Local authorities

Related services

Applications and appeals

Promotion and Policy

Engagement and Delivery

Enforcement and Resolution